Are you visiting Korea in 2025? A trip to Olive Young is non-negotiable for any beauty lover. As the “Sephora of Korea,” it offers an overwhelming variety of skincare and makeup products.
To help you shop smart, we have curated a list of the top Olive Young must-haves for 2025. These are the items Korean locals actually buy and love.
Read also: Top 10 Korean Sunscreens You Need to Try in 2025
What Should I Buy at Olive Young in 2025?
The trends for 2025 focus on “Glass Skin” hydration, calming ingredients like Heartleaf, and home-care devices. Here are the absolute essentials to put in your shopping basket.
1. Skincare: The Hydration & Soothing Heroes
Biodance Bio-Collagen Real Deep Mask
This mask went viral on TikTok for a reason. It starts as a white sheet and turns transparent as your skin absorbs the collagen over 3-4 hours (or overnight). It leaves your skin incredibly glowing and plump.
- Best for: Overnight hydration and “glass skin” effect.
- Tip: Buy the bulk box; you will regret buying just one.
Torriden Dive-In Low Molecular Hyaluronic Acid Serum
Consistently ranked #1, this serum is like a glass of water for your face. It is lightweight, non-sticky, and perfect for all skin types, including sensitive and oily skin.
- Best for: Deep hydration without greasiness.
Anua Heartleaf 77% Soothing Toner
If you have redness or acne-prone skin, this is your holy grail. The high concentration of Heartleaf extract calms irritation instantly. It is arguably the most famous toner in Korea right now.
2. Makeup: The “Clean Girl” Aesthetic
Rom&nd Juicy Lasting Tint
No K-beauty haul is complete without a Rom&nd tint. The shade “Bare Grape” is a cool-toned MLBB (My Lips But Better) color that suits almost everyone. It leaves a glossy, tangible finish that lasts.
Clio Kill Lash Superproof Mascara
Koreans know how to make mascara that holds a curl against humidity. The Clio Kill Lash is smudge-proof, clump-free, and keeps straight lashes curled all day long.
3. Hair & Body Care
UNOVE Deep Damage Treatment EX
Transform dry, damaged hair into silk with this protein-rich treatment. It is a massive best-seller at Olive Young for restoring hair texture.
Frequently Asked Questions (FAQ)
Can I get a tax refund at Olive Young?
Yes! Most major Olive Young stores offer immediate tax refunds at the cashier if you spend over 15,000 KRW. Remember to bring your physical passport.
When is the Olive Young Big Sale in 2025?
Olive Young typically holds massive sales (up to 70% off) in early March, June, September, and December. These “Olive Young Sale” periods usually last for one week.
Are these brands cheaper in Korea?
Absolutely. Brands like Torriden, Anua, and Rom&nd are significantly cheaper in Korea compared to buying them on Amazon or global sites, especially with 1+1 deals.
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